Programme "Raising Public Awareness about the Information Society"

The aim of the programme "Raising Public Awareness about the Information Society" funded by the Structural Funds of the European Union is to increase people’s awareness about the possibilities of the information society so as to contribute to the development of a society that would support people’s life and activities and increase the efficiency of policy formulation in the field of information society through high-quality information and data usage. The total volume of the programme is 3,125,000 euros and the programme will be carried out in the years 2007–2013.

The activities of the programme are intended for:

• Current and future consumers of e-services (above all, Estonian citizens).
• Parties related to the development of e-services (public sector, policy-makers, entrepreneurs).
• Society’s opinion leaders and the representatives of the media.
• The public of foreign countries.

As a result of the activities, people will become more aware of the fact that e-services make life easier and that they are safe to use.

The main attention is focussed on the following topics:

1. Introducing the state portal eesti.ee.
2. Introducing the possibilities of the state information system.
3. Increasing security awareness.

The target groups of the programme include consumers of both existing and future e-services as well as parties involved in the development of e-services, that is policy-makers, the public sector and entrepreneurs, whose increased awareness of the information society will increase general motivation for the take-up of ICT solutions. In addition, the programme focuses on raising the awareness of opinion leaders and media representatives, increasing interest in and forming more positive attitudes towards new technologies.

For further reading:

• Agne Kivisaar. EU Structural Funds Programme “Raising Public Awareness about the Information Society”. (In: Infomation Society Yearbook 2010)
• Agne Kivisaar. EU Structural Fund programme "Increasing awareness of the information society". (In: Information Society Yearbook 2009)
• Agne Kivisaar. Programme for increasing awareness of the information society. (In: IT in public Administration of Estonia 2008)

Contact:

Piret Aro
programme manager
piret dot aro at ria dot ee
phone +372 663 0298

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Added 28.09.2010
Updated 10.05.2012

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